Researched, not assembled
Council, Ofsted, NHS, rail operator and town sources, plus a day walking the place. Club meeting days, market days, which walks are level.
Local area guides for new homes developments
Your brochure sells the house. This sells the move.
We research, write and design the guide a buyer takes home after a viewing. The schools, the trains, the clubs, the walks and the rhythm of the town. Every claim sourced and dated.
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01
Research
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02
Write
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03
Design
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04
Amends
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05
Print-ready
We do the legwork. You hand over something worth keeping.
The service
Researched on the ground. Sourced on the page.
Four weeks from brief to print-ready artwork, designed to your brand guidelines rather than a template with your logo on it.
Every claim sourced
Reference numbers run through to a full appendix. Anything unverifiable is left out rather than estimated.
Built for the sales floor
Landscape spreads, one topic per page. Designed to open flat at the right page mid-conversation and to email as a PDF after a viewing.
The core sections
- 01 At a glance
- 02 Location and orientation
- 03 Travel times
- 04 Schools
- 05 Everyday essentials
- 06 Eating and drinking
- 07 Sport and recreation
- 08 Clubs and societies
- 09 Something for everyone
- 10 Outdoors and days out
- 11 The local year
- 12 Contacts and sources
A starting point, not a fixed menu. Sections get added, dropped or reshaped to suit the site and the buyer.
A day out trail
A day out, timed and costed.
Two pages in the middle of every guide. Four or five stops, the walk or drive between each one, and what an afternoon actually costs.
Sherborne · a day out with the kids
Typical spend Free no charge £ under £10pp ££ £10–25pp
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Pannier Market
Thursdays and Saturdays the length of Cheap Street. Start here while everyone is fresh.
9.00 – 10.30 Town car parks Free
- 3 min walk
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Sherborne Abbey
Saxon cathedral from 705. Get them to look up — the fan vaulting is the bit they remember.
10.30 – 11.30 Walk from market Free
- 5 min walk
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Lunch on Cheap Street
Cafés, delis and bistros, much of the produce from the shops a few doors down.
11.30 – 12.45 Already parked £–££
- 8 min drive
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Sherborne Old Castle
A ruined twelfth-century bishop's castle. Children can get right in among it.
1.15 – 2.15 Visitor parking £ admission
Timings are a suggested shape for the day, not a timetable. In a live guide every admission, opening season and parking note is confirmed with the operator and dated at publication.
The pages viewers photograph.
Pricing
Published prices. Fixed fees.
Most agencies will not put a number on the page. Ours is here, and it is the number on the invoice.
For a single development
The Standalone Guide
£2,000
Fixed fee · one site
- 16–20 pages, print and digital
- Full local research and sourcing
- Designed to your brand guidelines
- Two rounds of amends
- Print-ready PDF with bleed
- Copyright assigned to you
For several sites
The Rollout Programme
£3,000
First site, including the format
- Everything in the Standalone Guide
- A reusable format built to your brand
- £1,200 per site thereafter
- Consistent across every development
- You own the format outright
- Annual re-verification, £250 a site
Add-on
Local photography
£450
Per site · half a day
- High street, landmarks, green space, the walks
- Licensed to you outright
- No stock fees and no usage limits
Fixed fee, no hourly billing. The price on this page is the price on the invoice.
50% on commission, 50% on delivery. Four weeks from brief to print-ready artwork.
Copyright assigned in full on final payment. No licence terms attached.
No VAT is charged. The figures above are what you pay.
Work
One town, researched end to end.
Photograph of the
finished guide
finished guide
Sample area guide · a day out trail
01 /
Sherborne, Dorset
Problem
A market town where the area sells the home as much as the home does, and collateral that stops at a list of nearby schools.
Solution
An 18-page guide naming 60-plus u3a interest groups with their meeting days, the Thursday and Saturday pannier market, every club at the Terrace Playing Fields, and a two-page day-out trail with walking times and typical spend at each stop.
First project
Let's find out if there's a guide worth building.
Pick one live site. We'll build the guide, and you keep it whether or not you go any further.
No obligation. No lengthy sales presentation.